IHRA, Hot Shot’s Secret Pro Pulling League Announce Landmark Alliance

FAIRFIELD, OH — The Hot Shot’s Secret Pro Pulling League and the International Hot Rod Association (IHRA) are proud to announce a groundbreaking partnership, joining forces to create the all-new Fendt High Stakes Series that promises to set a new standard for payout records in the sport of truck and tractor pulling. 

The innovative collaboration brings together decades of leadership from both sanctioning bodies. At the heart of the partnership is a commitment to the pullers who are the backbone of the pulling organization. The newest series will include unprecedented, record-setting payouts, ensuring the competitors are rewarded like never before for their dedication, pride, and showmanship. Prize money is designed to attract the best in the sport, raising the bar for what pullers can and should expect from premier organizations.

“Our alliances with the Pro Pulling League and the High Stakes Series reinforce IHRA’s commitment to building the most powerful and unified future in pulling. By bringing these leading organizations together, we’re strengthening the competitive landscape, expanding opportunities for pullers nationwide, and delivering the kind of high-impact events that push this sport forward,” IHRA Owner and CEO Darryl Cuttell shared. 

“We have surveyed our pullers, and they want something more than just competition; it’s about new opportunities, new benchmarks, and a commitment to inspire the next generation of competitors,” elaborated John Mears, Fendt High Stakes Series Director. 

Major Partnership Sets the Stage for Enhanced Motorsports Collaboration
IHRA will collaborate with Hot Shot's Secret Pro Pulling League to promote events, expand audience engagement, and elevate the overall profile of both brands. Fans and participants can expect expanded event coverage, unique cross-promotional opportunities, and exclusive content throughout the season.

What This Means for the Fans

• Enhanced event experiences at Pro Pulling League competitions

• Greater exposure for Fendt, IHRA, and Hot Shot's Secret brands

• Opportunities for fans to engage with both motorsports disciplines

• Special behind-the-scenes content and interviews across new media channels

Looking Ahead
IHRA and Hot Shot's Secret Pro Pulling League are dedicated to bringing motorsports enthusiasts even closer to the action. Stay tuned for more updates, event schedules, and exclusive promotions as this dynamic partnership unfolds.

About the International Hot Rod Association (IHRA):
Founded in 1970, the International Hot Rod Association (IHRA) is one of North America’s leading drag racing sanctioning bodies, dedicated to preserving the sport’s heritage while driving it forward through innovation, inclusion, and a renewed focus on professionalism. With member tracks and competitors across the U.S. and Canada, the IHRA sanctions drag racing at every level—from grassroots to professional—including Pro-Am sportsman racing, junior dragster, bracket, and heads-up classes like Pro Mod and Top Fuel.

Now entering The New Era, the IHRA is focused not just on creating world-class racing events, but also on elevating the entire racer and fan experience—emphasizing clean presentation, competitive integrity, and a deep respect for the sport. Beyond the track, the IHRA is committed to fostering connections with the skilled trades and technical industries, promoting opportunities for career growth, education, and hands-on involvement in motorsports. For more information, visit www.IHRA.com or follow @IHRA on social media.

About Hot Shot's Secret Pro Pulling League:
Celebrating its twentieth season in 2025, the Hot Shot’s Secret Pro Pulling League continues as the world's largest truck and tractor pulling sanctioning body, featuring 300 sessions of competition across twenty states through the Champions Tour, Hart's Diesel Silver Series, Champion Seed Western Series, AP1 Insurance Midwest Region and its member-states. It is the Hot Shot’s Secret Pro Pulling League’s mission to provide the highest quality competition and experience for pullers and fans alike at events and through digital platforms. For more information on the Hot Shot’s Secret Pro Pulling League, visit the website, www.ProPulling.com, and stay engaged and up-to-date by following along on all popular social media applications.

Photo by: Pro Pulling League