Rural King Joins IHRA Pro Pulling Series as Major Sponsor in Multiyear Partnership
FAIRFIELD, Ohio — May 10, 2026 — Rural King, America’s Farm and Home Store, will join the IHRA Pro Pulling Series in 2026 as a major sponsor through a multiyear partnership that will include event, broadcast, digital, social and in-program exposure.
“We’re proud to welcome Rural King as a partner in 2026 as the ‘Official Farm and Home Store’ of the IHRA Pro Pulling Series,” said Johnathan Mears of the IHRA Pro Pulling Series. “Their huge retail footprint mirrors that of our 275 events across the country, and we look forward to engaging pulling fans about Rural King not only through digital and print mediums, but also in our programming with broadcast partners Racer Network and CBS Sports Network. They will have a significant presence at our Fendt High Stakes Series, Hot Shot’s Secret Champions Tour, and Hart’s Diesel Silver Series events, and will also be featured in an innovative segment across linear, social and digital platforms called the ‘Rural King Roundup,’ spotlighting farm and home items from Rural King's diverse inventory. These are exciting times for the IHRA Pro Pulling Series, and the support of highly respected partners like Rural King help elevate the sport ever higher.”
The partnership aligns Rural King with one of motorsports’ most tradition-rich fan bases, connecting the brand with rural consumers, farming families and horsepower enthusiasts across the country.
"At Rural King, we know our customers take pride in hard work, horsepower, agriculture and community, and tractor pulling brings all of those values together,” said Michael Ladd, Chief Operating Officer of Rural King. “That makes this partnership with the IHRA Pro Pulling Series a natural fit for our brand. We’re proud to support a sport with such deep roots in rural America and look forward to connecting with fans and families throughout the 2026 season."
About Rural King, Inc.
Rural King, also known as RK Holdings, LLP, planted its roots as America’s Farm and Home Store in Mattoon, Illinois in 1960. Since that time, Rural King has grown to more than 150 stores in 17 states. Rural King offers the lowest prices on a broad range of essential goods, food, feed, seed and other farm and home necessities to the communities we serve throughout Alabama, Georgia, Florida, Illinois, Indiana, Kentucky, Maryland, Michigan, Mississippi, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia. We welcome and encourage everyone to enjoy our longstanding tradition of offering free popcorn and coffee every time you visit our stores.
About IHRA Pro Pulling Series:
Entering its 21st season in 2026, the IHRA Pro Pulling Series continues as the world's largest truck and tractor pulling sanctioning body. It features 300 sessions of competition across 20 states through the Hot Shot’s Secret Champions Tour, Warren Diesel Injection Full Pull-USA East regional division, Hart's Diesel Silver Series, Sancrest Western Series presented by Champion Seed, AP1 Insurance Midwest Region, and their member states.
The Pro Pulling League is the only sanctioning body to offer pulling coverage across all broadcast platforms, through its own in-house live stream service (propulling.tv) and Speed Sport 1 — The Motorsports Network, reaching more than 150 million homes.
For the latest news from the IHRA Pro Pulling Series, visit propulling.com and follow on social media: Facebook, X (@propulling) and Instagram (@propullingleague). The YouTube channel (propullingleague) offers exciting truck and tractor pulling action from past events.
About International Hot Rod Association (IHRA):
Founded in 1970, IHRA is a major North American drag racing organization. It organizes racing at all levels, from local to professional. The IHRA is now focused on elevating all motorsports, including truck and tractor pulling, and improving the fan experience through collaboration and innovation.
For more information, visit ihra.com or follow @IHRA on social media.