“We’re excited to be a part of all of drag racing, but when Larry Jeffers bought the IHRA, we knew immediately we wanted to be involved,” Champion Auto Lift CEO Keith Goolsby said. “Everything he touches has success to it and we love being a part of a successful organization.”

Jeffers and the IHRA feel the same about Champion Auto Lift. Jeffers uses their car lifts in his own race shop in House Springs, Missouri. They come in handy for use with both the race cars and street cars.

“Champion Auto Lift is a company I have the utmost trust in,” Jeffers said. “We know the quality of their lifts from our own experience. They’re safe and reliable and they offer the best service in the industry.”

Goolsby loves the IHRA’s commitment to grassroots, Sportsman racing. He has personal experience of competing at IHRA-member track Ozark Raceway Park, and has seen first-hand how the organization supports grassroots racing.

“I’ve raced with the IHRA and know the commitment to the Sportsman racer,” he said. “A lot of them have bought and continue to buy our products. If they’re going to support us, we’re going to support them.”

The most popular products are the 2-post and 4-post lifts, but Champion also provides storage solutions, trailer lifts and parts for all the above. While the main products are car lifts, they also offer tire machines and balancers. 

Much like the IHRA signing a number of new tracks in 2023, Champion Auto Lift is also expanding its business. There are four locations across the U.S. with more to open soon.

“We ship all over North America,” Goolsby said. “We have locations in Florida, Kansas City, Southern Missouri and Arizona. We’re scheduled to open up two new locations this year.”

To learn more about Champion Auto Lift and its line of products, click here to check out the company website.